Facebook is rolling out with a new Feature and it is called Click-to-WhatsApp button. It allow advertisers connect with over one billion WhatsApp users.
The rolling out of the ‘Click-to-WhatsApp’ feature slowly, beginning with North and South America, Africa, Australia and most of Asia. But notable exception is Europe probably because of issues WhatsApp has with EU regulators over data sharing with Facebook.
This new Facebook feature is similar to the click-to-Messenger button that Facebook introduced in its ads in November last year. The click-to-Messenger ads debuted on Instagram in May this year. According to Facebook;
Facebook tells us that more than 1 million Facebook Pages already include WhatsApp numbers in their posts each month, which implies that there is already a pipeline between the two companies being used by businesses more informally to connect with customers more directly.
“Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch,” Pancham Gajjar, Product Marketing Manager, Facebook, was quoted as saying.
“By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service,” he added.
CLICK-TO-WHATSAPP BUTTON FEATURE USEFULNESS
Business or companies that have WhatsApp numbers can add ‘send message’ buttons with the WhatsApp logo to their Facebook ads and those ads will only be accessible to users who have WhatsApp installed on their smartphones.
To commence conversations, you must add the business’ WhatsApp numbers to your contacts.
After you have done this, the messaging app opens with a default message expressing interest, which can be edited by users before being sent. ref.