Facebook Tech Upgrading and Development is getting more serious this days. Facebook can’t be take for a fool any more like before. Facebook firstly start by decreasing the Group and page post reachability and now, it want to lower the rank of spammy posts targeted at getting undeserved engagements.
Spammy posts are posts that gets users into interacting with likes, shares, comments, tags etc. For example, “LIKE this if you love Chelsea!” This tactic, known as “engagement bait,” seeks to take advantage of FB News Feed algorithm by boosting engagement in order to get greater reach.
Most of facebook users values LIKES & COMMENTS more than their life hence they apply any possible trick in order to get this. Some babes even go to the extent of uploading semi nude pics to get more LIKES and COMMENTS from people especially the male folks.
So, starting from this week, Facebook will start demoting individual posts from people and Pages that use engagement bait.
At the moment, Facebook is giving a warning period to publisher’s time to adapt and stop their engagement baiting techniques before rolling out the changes.
Pages, groups or profiles that ignores this warning and continue with the trickish method will see their posts reach reduced drastically.
HOW IT WORKS
For Facebook to reduce the reach of your posts, it will demote it, sometimes, the post will be hidden from the eyes of people on Facebook. So when FB hide you posts, less people will see it on their news feed and you won’t get much comments, likes, shares and tags on that particular posts.