Email marketing for musicians: Do you want to connect with your fans on a more personal level? Do you want to promote your music effectively and efficiently? If the answer is yes, email marketing can help.
In this article, we will discuss email marketing for musicians, why they should use email marketing as their strategy for connecting with fans and promoting their music, and how email marketing can help them do both of those things better than other methods.
Email Marketing For Musicians
When it comes to promoting music online email marketing is usually underutilized as it is often thought to be an outdated method of promotion, but take it from me, email marketing is still a very effective promotion strategy for musicians.
Email Marketing for musicians: Why You Need It
Email marketing is important for musicians as email marketing has a high open-rate and provides a personalized experience for fans.
Furthermore, you can send an email whenever you want, everyone on your email list will get your email, and your email list is yours alone.
Social media post reach can be limited by the algorithm and not all your followers get to see your updates, except for those who personally come to your profile to check.
Why you should be using email marketing to promote your music
Email marketing is a great way to promote your music and connect with fans. It allows you to get more personal with your message.
This technique can lead to an increase in ticket sales or merchandise purchases, giving you more data to work within the email marketing campaigns that you design.
The benefits of email marketing for musicians
- Email marketing allows you to promote your music more efficiently and build a strong Artist-Fans Relationship.
- It is easy to set up Email marketing, simple to maintain, and inexpensive
- Email campaigns allow for better data analysis which can lead to increased ticket sales or merchandise purchases.
Tips for an effective and personalised campaign
Before you start on your email marketing strategy, here are some tips on how to set up an email list that will help drive results.
- To start we recommend focusing on starting a list of email subscribers who have voluntarily signed up to receive email notifications from your band. You can do this by creating a sign-up form on your website or social media page that asks visitors for their email address in exchange for access to exclusive content, backstage photos and videos, concert tickets, VIP passes or whatever you think will make them sign up.
- When people sign up for your email list, make sure to have them subscribe with their email address and first name or if you want a more personal approach, ask for their full name as well. So that each email they receive from you will be addressed uniquely using their name.
- You should make use of an email marketing platform or email service provider that will help you easily create email campaigns, manage your subscriber list and send out messages.
- Conduct a survey to find out what kind of content people on your list like in receiving from you, like email newsletters or daily updates on your latest releases and events.
- You can email your list and ask them to update their email address so that you don’t risk sending messages to the wrong person. This will also make it easier for you when it comes time to send out emails because all of this information will be readily available in one central location, saving you a lot of time as well as email campaign costs.
Tips on how to make the most of your emails.
Add a call to action in every email you send out, like a button to purchase your music or concert tickets.
Use email marketing software that will allow you to track the success of every email campaign. Measuring open rate, link clicks, downloads from a sign-up form, fill out a survey etc.
Be sure to include engaging email content that will make subscribers want to come back for more.
Remember that email is not just one way of communicating – email subscribers want to know that you’re listening and responding. Ask questions and reply to emails.
Ensure your email signature is professional-looking, and well laid out, so you don’t risk coming off as unprofessional or spammy.
Include an unsubscribe option on every email you send out so that email subscribers can easily remove themselves from your email campaign if they choose to do so.
Email Marketing For Musicians: Final Thoughts
The email marketing process is easier than it seems. Not only does email have a lower cost-per-click fee than any other form of Marketing. It’s also the most personal way to connect with your fans.
The best part? It doesn’t need much time or money invested for email campaigns to be successful.