It’s not easy to be an indie artist these days. Promoting your music and getting noticed is difficult, which is why I’ve compiled the following list of 10 ways that you can promote your music online. These are tried-and-tested methods that have countless artists get their songs out there. Give them a try!
10 effective ways you can promote your music online
Promoting your music online doesn’t have to be a herculean task, check out these 10 tried and trusted ways to promote your music online.
1. Create a website
It is essential for every artist who is serious with their music career to create an artist website. On this website you have information about yourself, you post updates about your tour, concerts, music projects you are working on.
Creating your own artist website is an effective way to promote your music online, it also makes you look more professional.
2. Promote on social media sites
Promoting your music on social media is one of the easiest ways to put it out there. Promote yourself as much as possible by using hashtags for trending topics and making sure that you’re sharing posts that are related to what you do or who you are.
The world of technology is fast evolving and almost everyone is on social media sites like Facebook, Instagram, and Twitter, social media sites is definitely an effective way to promote your music online.
3. Create a YouTube channel for your music videos
YouTube is one of the most popular video hosting sites on the internet, so it’s no wonder why many people are choosing to promote their music by putting up a YouTube channel.
Promoting your music videos and share them with as many viewers as possible because you never know how far they might go in catching someone’s attention.
If you do not have an official music video, you can simply create a video with your cover art and add your music to it. Or hire someone to create an audio visualizer on Fiverr.
4. Upload your music to streaming sites
If you have the right to your music, then upload it on all of the popular streaming sites like Soundcloud, Deezer, or Spotify.
Promoting your music is a lot more effective when people can play and listen to what you’re trying to sell them right away. This is one of the most effective ways to promote your music online. You can also create a public playlist with popular songs in your genre and add your music to the playlist.
5. Make an iTunes page for people who want to purchase your music
If you’re an indie artist who is trying to promote your music, then one of the best ways for people to find it is on iTunes.
Promoting your music through iTunes is not as effective because there are hundreds of pages with indie artists but if you have a popular song that has been played or downloaded many times and someone goes searching for new talent, then they are more likely to find your music on iTunes.
Promoting your music through iTunes is an effective way to promote it online because you reach more audiences and also make money from your music.
6. Start blogging about what it’s like being an artist
Blogging is one of the best ways to connect with your audience and many artists are starting their own blogs to promote themselves. Promoting yourself on a personal level will get you closer to your fans.
This strategy has been successful for indie artists because they have an opportunity to share things that go on behind the scenes, like what it’s like being an artist and what their creative process is like.
Promoting your music by blogging about it can be an effective way to promote online because it’s a personal connection with the reader that they may not have had before, plus there are plenty of platforms for you to share on such as Medium or WordPress.
7. Create an email list to send out updates and newsletters
Another great way to promote your music online is by creating an email list and send out newsletters and updates on what you’re up.
Promoting yourself through an email newsletter is a more personal experience with your audience because they are signing up for it themselves, so this will give them the opportunity to get closer to you as well.
Email marketing is one of the most overlooked strategies when it comes to promoting music as an artist, however, this strategy is very effective in creating a direct and personal connection with your fans.
8. Buy advertising space on websites
Another great way to promote your music online is to buy advertising space on websites that are relevant to the type of music you make. Promoting your music through advertising online is a very effective way to promote it because there will be people who browse these sites that have interests in similar things like your music genre and they might see your ad on the side or at the bottom and most likely click on it.
9. Promote On Music Blogs
Another great way to promote your music online is to reach out to popular music blogs for song promotion on their blog.
Promoting your music through blogs can be an effective way to promote it because the bloggers are so popular and they have a huge following.
Promoting your Music on the blog is a great strategy for many reasons, but one of them is that you get noticed by more people who may not have heard about you before or seen your content anywhere else.
10. Share content from other musicians
Another effective way to promote your music online is to promote content and music updates from other musicians. These other musicians will also reciprocate and share your own content too, this will help you reach their fans who might be interested in your type of music.
Remember we rise by lifting others!
Final Thoughts: 10 effective ways you can promote your music online
These are 10 effective ways you can promote your music online to reach more audiences. If you have gained value from this post then please share with someone who you think may need this guide.